A year after she first started googling information about her birth chart, the Tennessee native has fashioned herself into an astrology expert. “Last December the only astrological knowledge I had was through my weekly horoscope.”īell left Vogue in February 2019 and began offering in-person astrology readings at upscale parties in New York-private birthdays, a pop-up shop for a clothing brand. “It’s amazing what can change in a year,” she wrote in an Instagram caption at the end of 2018. She spent a few months putting together her own interpretations of the various signs-based on what she’d learned on websites like Astrocodex, Café Astrology, and Astrology King-which she used as the basis for her readings. On the site’s first day, Bell made three times her weekly Vogue salary in two hours.

After that discussion with her therapist, she began sharing astrological tidbits that telegraphed her shifting gaze toward the stars: on October 24, 2018, she posted a screenshot of an article she wrote for Vogue Australia’s website titled “Why Are Scorpios So Hard to Date?” and on November 27, a photo of her in a blue velvet robe embroidered with a golden sun and stars appeared, announcing her new website and lifestyle brand, Stalk, where readers could purchase astrological readings with Bell over Instagram direct messaging. Bell had amassed a few thousand followers on Instagram, where she posted stylish photos of herself around New York and while traveling abroad.

Bell, who is 26, an Aquarius sun, and a Pisces moon, began doing readings for family members and coworkers at Vogue, where she worked as an editorial assistant. Everything about myself just suddenly made sense,” she tells me. Last year, after talking to her therapist about how her astrological sign impacted her love life-especially her tendency to become infatuated with guys-Alice Bell started researching her birth chart online.

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